List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.
ELEMENTS | PERFORMANCE CRITERIA |
Elements describe the essential outcomes. | Performance criteria describe the performance needed to demonstrate achievement of the element. |
1. Analyse the operating environment. | 1.1.Review organisational vision, mission, values and current strategy as available. 1.2.Consult with key stakeholders on current and future direction of the organisation. 1.3.Research and identify trends in consumer behaviour to inform strategy development. 1.4.Conduct competitor analysis to inform strategy development. 1.5.Conduct environmental analysis of the retail market place. 1.6.Use information gained to determine strengths, weaknesses, opportunities and threats of the organisation. |
2. Develop the strategic plan. | 2.1.Establish objectives that meet the desired future strategic position of the organisation. 2.2.Develop action plans outlining steps required to achieve strategic objectives. 2.3.Develop quantitative and qualitative evaluation criteria to be used in reviewing the strategic plan. 2.4.Ensure strategic plan aligns with organisational vision, mission, and values. 2.5.Circulate strategic plan to relevant stakeholders for comment, support and endorsement. |
3. Implement, monitor and evaluate the strategic plan. | 3.1.Communicate strategic plan to all relevant stakeholders. 3.2.Implement plan, ensuring shared understanding of and commitment to strategic objectives addressing any barriers as they arise. 3.3.Monitor and refine the strategic plan as required. 3.4.Evaluate and review performance against strategic objectives and evaluation criteria. |
Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:
develop, implement and monitor a strategic plan aligned to organisational vision, mission and values, addressing one of the following strategy directions:
market development
profitability
customer engagement
diversification
document the above strategic plan including the following details:
review of internal and external operating environments
SWOT analysis
objectives
deliverables, scheduling and milestones
allocation of roles and responsibilities
liaise with and seek input from a wide range of stakeholders while developing the strategic plan.
Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:
SWOT analysis and its use in strategic planning
strategic planning:
key components of a strategic plan:
objectives
deliverables, scheduling and milestones
allocation of roles and responsibilities
strategies for communicating strategic plan and gaining stakeholder support
documentation
role of technology
monitoring and control systems
evaluation criteria, both quantitative and qualitative
methods for measuring the success of project objectives
for the particular industry sector and organisation:
role of various stakeholders in the strategic planning process
ethical principles
environmental challenges:
economy
social
technological
competition.
Skills must be demonstrated in a retail environment. This can be:
an industry workplace
a simulated industry environment.
Assessment must ensure access to:
organisational mission, vision and values statement
sources of information on internal and external operating environments
stakeholders with whom the individual can interact; these can be:
individuals in an industry workplace, or
individuals who participate in role plays or simulated activities, set up for the purpose of assessment, in a simulated industry.
Assessors must satisfy the Standards for Registered Training Organisations’ requirements for assessors.